Reach and impressions are easy; real return is harder. A framework for attributing revenue to your creator programme.
Proving the value of influencer marketing is where most programmes get stuck. The data exists — you just need to instrument the campaign to capture it.
Define ROI before you launch
Decide up front whether you're measuring awareness, engagement, or revenue. Each needs a different metric, and trying to judge a brand campaign by sales (or vice versa) is how budgets get cut.
Instrument everything
Unique discount codes and tracked links are the backbone of attribution. Layer in promo-period sales lift and branded-search volume for a fuller picture.
“You don't need perfect attribution. You need consistent attribution you can compare campaign over campaign.”
Report in plain numbers
Cost per acquisition, revenue per creator, and engagement per rupee spent are the metrics that earn a programme its next budget.
